EXPLOSIVE SPEED - SWING IT. FEEL IT. OWN IT.EXPLOSIVE SPEED - SWING IT. FEEL IT. OWN IT.

WHY POWERCHUTE®

 

At POWERCHUTE®, we believe that all athletes in every sport want to be the best that they can be.  Being the best is usually defined by the athlete as stronger, faster and confident in their own abilities to compete against any other athlete.  Proper and efficient training is the key to becoming that "best athlete."

POWERCHUTE® recognizes that in the past, athletes of all sports but specifically, baseball/softball players and golfers have been taught that using a weighted donut or collar on their bat, a weighted golf club or any other type of weighted object will enhance swing speed and performance. However, scientific research makes it clear that the more weight you swing, the slower your swing because this engages and causes the body to only utilize it’s “slow twitch” muscles. Swinging a golf club or a bat with a weight during a warm-up or practice session is a ritual that has been around for years. The logic here is simple: swing something heavy, and then swing something light. In other words, the bat or club without the weight will feel lighter and users can swing a lighter bat or golf club quicker. Now, we know that this time-honored routine is absolutely wrong.

POWERCHUTE® takes a different approach through science and based on the explosive movements of plyometrics uses wind-resistance for low impact training which minimizes the force placed on the body and its joints. The POWERCHUTE® causes a quick lengthening of the “fast-twitch” muscle fibers responsible for initiating the swing which is followed by a strong concentric or shortening of the same tissues. The physical demand will result in an increased quantity and quality of those fast-twitch muscle fibers.

POWERCHUTE® has utilized this Proven Science Wind Resistance Technology to engineer and develop sports training devices/tools like no other, ever. These tools allow for the athlete to train for speed, power and endurance by increasing muscle strength in the body’s core, arms, legs, and, greatly improves body rotation and balance thus promoting proper swing sequencing. Proper swing sequencing produces “lag.”  Proper sequencing + lag = increased bat / clubhead speed.

  

 

The POWERCHUTE® Story


POWERPRO SPORTS owns the POWERCHUTE® brand. POWERCHUTE® is patented with a 10-year history. The brand has been synonymous with excellence and performance since 2009, quickly earning a place at the top of the golf training technology world and establishing a consistent presence with PGA Instructors. POWERCHUTE® Patented Revolutionary Training Technology has been used on the professional level by PGA Tour Champions. Most notably, Jack Nicklaus, The Greatest Golfer Ever with 18 major wins. POWERCHUTE® was the training technology of choice for Jason Zuback World Long Drive Champion for his fifth world long drive title win. Our Baseball technology was co-invented with Barry Larkin, Hall of Fame and Cincinnati Reds World Champion. This technology is approved by Major League Baseball ("MLB") and Minor League Baseball ("MiLB") and will become the standard of swing metric performance for baseball for all skill sets and age groups.


POWERPRO SPORTS has expanded its line of Revolutionary “Wind Resistance” Training Technology by actively expanding the breadth of the POWERCHUTE® brand by adding new technologies and expanding the categories under the POWERCHUTE® brand trademark to include Baseball, Softball, Tennis and the New 360 PRO+ Golf technology and other areas outside of performance training such as our new Motion and Rehab technology for performance warm up and rehabilitation. All the POWERCHUTE® products are hand built using the best materials, in our Sarasota Florida manufacturing facility. In addition, POWERPRO SPORTS is working to make the POWERCHUTE® brand more innovative and high tech with options for all skill sets and age groups, while continuing to build upon and enrich the brand’s history.

In 2011 POWERCHUTE® Sports developed and introduced its first patented and resistance technology for golf. The first POWERCHUTE® unit was endorsed by the greatest golfer ever... Jack Nicklaus and a Five Time World Long Drive Champion Jason Zuback.  Seven years later, POWERCHUTE® SPORTS was purchased by POWERPRO SPORTS, who has provided new management, developed eight new revolutionary and patented sports training technologies including GOLF, BASEBALL, SOFTBALL, TENNIS, HOCKEY, LACROSSE, PHYSICAL MOTION TRAINING and a PHYSICAL REHABILITATION tool, as well.

POWERPRO SPORTS recognized that all explosive movements in sports are fueled by the fast twitch muscle fibers.  As an athlete, you must strive to strengthen these fibers in order to increase your explosion off the mound, at the plate or on the golf course.  The company has developed multiple innovative revolutionary products and methods for directly targeting these fibers to improve explosive ability using patented wind resistance technology. Wind resistance training can also play an important role in developing strength, especially during injury recovery. It lessens the impact of a motion when compared to training in the weight room. Our products fuse form, function and efficiency to help players of all levels with activation of fast twitch muscles, injury prevention, muscle strength, balance, and endurance.



The Problem


All explosive movements in sports are fueled by the body's fast twitch muscle fibers. Fast twitch muscle fibers are capable of much faster, and stronger contractions and are therefore vital for explosive movements in golf, baseball, softball, tennis, hockey and other sports. Swinging a golf club or a bat with a weight during a warm-up or practice session is a ritual that has been around for years. The logic here is simple: swing something heavy, and then swing something light. In other words, the bat or club without the weight will feel lighter, and users can swing a lighter bat or golf club quicker. However, that time-honored routine is wrong. Scientific research makes it clear that the more weight you swing, the slower your swing because it engages the body’s slow twitch muscles.  The slower the swing, the harder it is to catch up to a 90+ mph fastball or hit a 300-yd drive. Someone needs to be the advocate and the protagonist and change the narrative, the mindset, and the tradition. 

POWERPRO SPORTS has developed multiple innovative products and methods of directly targeting the fast twitch muscle fibers to improve explosive ability using patented resistance technology. Our resistance technology and training can also play an important role in developing strength, especially during injury recovery. It lessens the impact of a motion when compared to training in the weight room. 

POWERPRO SPORTS technology can change the narrative by educating the consumer, reinventing a category, and offering a product that is unique and so much better than the rest of the field that it can’t be considered a commodity; much like Nike did with athletic footwear, Starbucks with coffee, and Southwest Airlines did with flying. POWERCHUTE® becomes the protagonist and advocate for a new way to train in sports. We will offer an informed opinion on where training is going, why it’s important and how this revolutionary technology will help the athlete to realize his/her potential. 

In terms of a brand and a business, all great brands stand for something. They express a passionate reason for the existence of the product that connects with a belief on the side of the consumer.   At its best, the brand POWERCHUTE® (through its revolutionary products) allows the consumer to express that belief to the world, while simultaneously solving a real problem or need. The solution to the problem is POWERCHUTE®!!!

Positioning Strategy


"Positioning” means performing different activities from rivals or performing similar activities in different ways. Positioning becomes the process of perceiving new market opportunities that move customers from established positions or that draw new customers into the market through the introduction of specialized products (e.g., POWERCHUTE®). Our competition consists mostly of weighted products or a combination of heavy/light training systems. Weighted products are counter-productive and don’t activate the body’s fast twitch muscles. The heavy/light systems are complex and require multiple products to achieve results. POWERCHUTE® is an innovative and intuitive technology that is easy to use and provides immediate results.The serious athlete needs and uses superior equipment. And, the closer the athlete gets to performance excellence, the more likely he/she is to treat his/her equipment as critical to success. POWERCHUTE® is that superior piece of equipment. Or, compare it to computer software which is a collection of data or computer instructions that tells the computer how to work in contrast to the physical hardware that actually performs the work. In our case, POWERCHUTE® programs the body to perform the proper swing mechanics and in other words,

                     “POWERCHUTE® is the software                                           and the human body is the hardware”

Using POWERCHUTE® on a regular basis will ensure proper swing mechanics and maximum performance and will allow the user to reach his maximum potential quicker and stay at that level longer.

 

FULFILLING A TRAINING NEED


Our technology fills a particular consumer need in a way that its competitors don’t and that is... “There is no other training tool that can produce the instant results that POWERCHUTE® can in 60 secs. And used over time, it will produce maximum swing results that consist of strength, endurance and speed.” 

In order to reach our potential, we will introduce and create a brand/product story designed around our technology that resonates with the athlete and everyone in-between. In the case of POWERCHUTE®, our technology is resistance and we’re selling results. This message/story will be reflected in everything we do and say. We will tell the consumer exactly who and what we are. We have to communicate that story in a form that people can understand. Our goal is to tell it well and tell it often… a killer idea, a well-executed brand strategy and a superior visual communication plan will drive high performing results.